He admits that the company 'really screwed up'
Five Guys
The latest news and must-read articles on fast food chain Five Guys, including why you won't have ever seen an advert for them in the UK, how to make their fries at home, and why they charge so much for their burgers.
The burger restaurant is certainly at the premium end of fast food joints
It's a surprising tactic but it seems to be working
Looking for evidence that food prices have skyrocketed? You're in the right place