Affiliates
Join the WordPress.com Affiliate Program
Earn up to $300 per qualified WordPress.com hosting referral.
You don’t need to be a WordPress expert or a large publisher, just create helpful content for an audience that needs websites, ecommerce tools, hosting, or security.
Bloggers and social media content creators
Share WordPress.com in your blog posts, guides, and social content, and earn when readers start a site.
YouTubers, podcasters, and newsletter creators
Recommend WordPress.com in your videos, podcast episodes, and newsletters, and earn commissions.
WordPress educators and course makers
Include WordPress.com in your tutorials, courses, and “how to start a website” guides, and earn as students launch.
Online stores and ecommerce businesses
Earn on WooCommerce extensions for payments, shipping, subscriptions, and bookings, plus themes built for selling.
Hosting reviewers and comparison sites
Publish reviews and hosting comparisons that link to WordPress.com and Pressable, and earn up to $300 per referral.
Business, marketing, and tech communities
Recommend tools for building websites, selling online, and growing a business to your members.
What you get
as an affiliate
Earn up to $300 per referral
Earn 100% of first-year WordPress.com plan purchases, up to $300, or 100% of the initial monthly purchase.
No minimum traffic required
You don’t need a large audience to apply. We review applications based on content quality, audience fit, and alignment with our products.
30-day referral tracking
When someone clicks your affiliate link and completes a qualifying purchase within the 30-day tracking window, you earn a commission.
Promote what your audience needs
Recommend WordPress.com hosting, domains, WooCommerce, Jetpack, Pressable, and more from one program.
Calculate your
potential earnings
Estimate what you could
earn from qualified referrals.
Per sale
Total Estimated
Calculations are estimates only. Actual earnings depend on qualified purchases, product type, approval status, and program terms.
More ways to earn with Automattic products
Start with WordPress.com, then expand into related products your audience may already need. Promote multiple products through one program and track performance from one dashboard.
For website owners and creators
Start a blog, portfolio, business site, or online store.
WordPress.com domains
350+ domain name extensions from .com to niche and specialty domain names.
Premium themes
Professionally designed themes for WordPress.com and WooCommerce.
Website design service
A done-for-you service for customers who want expert help building their WordPress.com site.
For online stores
Grow their site or business with built-in tools for domains, newsletters, payments, SEO, and ecommerce
WooCommerce extensions
Plugins that add payments, shipping, subscriptions, bookings, marketing tools, and other store functionality to WooCommerce.
WooCommerce themes
Customizable storefront designs built for selling with WooCommerce.
For site security and growth
Use real WordPress without managing hosting themselves.
Jetpack
Security, performance, and growth tools built for WordPress sites.
For agencies, developers, and advanced WordPress users
Keep ownership of their content on the open web.
Pressable hosting
Premium managed WordPress hosting built for businesses and agencies.
Sensei
A WordPress learning management plugin for creating and selling interactive online courses.
WP Job Manager
An open-source job board plugin for adding job listings to WordPress sites.
What affiliates say
We often recommend WordPress.com, Jetpack and Woo Marketplace extensions to our plugin customers because they like knowing they’re buying well-built products from a reputable company. The commission structure is generous and I feel fully confident partnering with them.
Founder & CEO, Barn2
WordPress.com is in my top list of affiliate companies. I work with a lot of impactful companies, and WordPress.com continues to be one that is worth partnering with. There are few organizations that compete with what they offer their affiliate partners.
I’ve used WordPress.com since 2017 and recommended it long before I ever knew an affiliate program existed, so becoming an affiliate was a natural fit. With powerful tools, easy management of all client sites in one place, and a supportive affiliate team, WordPress.com is the obvious choice for my business.
I recommend WordPress.com to the creators and small business owners in my audience who want a professional website without the technical headache. The affiliate program is a natural fit for me: I only share tools I already use and trust.
Working with Automattic to introduce WordPress.com to our founder community has been a pleasure. Their partner programme is thoughtfully designed, easy to use, and one we’re proud to be part of
Founder, FounderPass
WordPress.com offers phenomenal value to first-time users, freelancers and agencies. With services for every website type, from brochure to enterprise, with built-in security, AI and a Happiness Engineer at your fingertips, it’s a no-brainer. Happy to be an affiliate partner.
I’ve been a loyal WordPress user for over 20 years. I’ve built personal blogs, business blogs, and luxury ecommerce stores. WordPress is truly the most agile platform around.
I love the flexibility and customisation that WordPress.com offers. I’ve been using it to build my professional games industry portfolio, and it’s given me the freedom to make the site feel like my own.
How it works
Apply to the program
It just takes a few minutes. Tell us about your content and channels, and our team will review your application.
Choose what to promote
Start with WordPress.com hosting, or choose from other Automattic products that fit your audience. Manage links and reporting from one dashboard.
Create and promote
Use your affiliate links and creative assets to recommend products through your content, reviews, tutorials, or social channels.
Get paid
Earn commissions for every qualified referral. Track performance and payouts from your dashboard.
Affiliate Program FAQ
What is the WordPress.com Affiliate Program?
The WordPress.com Affiliate Program lets approved creators earn commissions by recommending WordPress.com and related Automattic products to their audiences. When someone clicks your affiliate link and completes a qualifying purchase, you earn a commission.
The program is part of the Automattic Creator Program, which includes affiliate and influencer partnerships across multiple Automattic products. Affiliates can promote products for site building, ecommerce, security, and managed WordPress hosting.
How much does the WordPress.com Affiliate Program pay?
Commission rates vary by product. WordPress.com hosting referrals pay 100% of first-year WordPress.com plan purchases, up to $300, or 100% of the initial monthly purchase.
There is no limit to how much you can earn overall, and you earn for every qualifying referral. For the full breakdown across all products, see our Payouts and Commissions guide.
Is there a minimum traffic requirement?
No. The WordPress.com Affiliate Program does not have a minimum traffic requirement.
You do not need a minimum number of followers, subscribers, or monthly visitors to apply. We review applications based on content quality, audience fit, and alignment with WordPress.com and related Automattic products.
Who should apply?
The program is a good fit for creators, publishers, educators, reviewers, and communities with audiences interested in websites, domains, hosting, ecommerce, security, blogging, or online business.
This includes bloggers, tutorial creators, YouTubers, podcasters, newsletter creators, WordPress educators, comparison sites, business and tech communities, and more.
What products can WordPress.com affiliates promote?
Affiliates can promote WordPress.com hosting plans and related Automattic products, including domains, WooCommerce extensions, WooCommerce themes, Jetpack, Pressable, and more.
This gives you multiple ways to recommend products based on what your audience needs, whether they’re starting a website, growing an online store, improving site security, or looking for managed WordPress hosting.
What is the WordPress.com affiliate tracking window?
The WordPress.com Affiliate Program uses a 30-day tracking window. When someone clicks your affiliate link and completes a qualifying purchase within 30 days, you earn a commission for that referral.
How do I track clicks, referrals, and commissions?
After you’re approved, you get access to an affiliate dashboard, powered by Impact. In the dashboard, you can access your unique referral links, banners, and promotional materials
The dashboard shows activity such as clicks, conversions, commissions, and payout information, so you can understand which content and campaigns are driving results.
What types of content work best for promoting WordPress.com?
The strongest affiliate content helps your audience understand which website tools fit their needs and why.
Examples include WordPress.com reviews, hosting comparisons, website setup tutorials, blogging guides, ecommerce walkthroughs, creator tool roundups, domain guides, and educational content about building or growing a website.
The best content is clear, useful, and relevant to your audience rather than purely promotional.
How and when do affiliates get paid?
Payments are handled through our affiliate platform, Impact, after your commissions are approved and processed.
Once you’re accepted into the program, you’ll set up your payment and tax details in your affiliate account. Available payment methods and timing may vary by country, currency, and platform requirements.
Where can I find support and resources?
Our Automattic Creator Program Knowledge Base includes product guides, commission details, promotion tips, and program FAQs. For anything else, email our affiliate team at affiliates@automattic.com.